Oliver Sweeney.

Oliver Sweeney came from uncompromising beginnings and from a young age yearned for something great. He ran away to London at the age of 15 where he stumbled across a bespoke shoe makers, introducing himself to the managing director who gave him a job on the spot.  In 1989 Oliver launched his own business based on the ‘Anatomical Last™’. A unique design, created after years of intensive research. It is sculpted to give support to the arch, the instep points to the big toe, like the real foot. A gentle twist through its length simulates the natural shape of the foot, and helps reduce rolling to the outside of the foot. Shortly afterwards in 1990 Harrods offered him a concession; Oliver worked on the shop floor. Three years later Oliver left Harrods to open a concession within Harvey Nichols. In 2000 Oliver opened his first standalone store and his retail portfolio grew from there.